SEO, Search Engine Optimization.
Search engines, such as Google, are today the main source of information search on the Internet, by all users. We must therefore take into account their criteria for presenting results if we want our site to be visited.
Whether or not to appear on Google will make all the difference to a company’s success online, whether it’s an online shop or an institutional website. It is in the search engines that customers find their suppliers or service providers!
SEO is a set of techniques whose main purpose is to make sites “friendlier” to search engines, by working on titles and keywords so that the site gets better positioned in organic results.
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